ADIOS AMIGO
After nearly ten years, it was time for Dos Equis to bid farewell to a beloved advertising icon: The Most Interesting Man in the World. We needed a legendary, multi-platform send-off fit for a man of his magnitude. #adiosamigo.
DOS EQUIS - “Adios Amigos Case Study”
DOS EQUIS - “Mission to Mars”
SOCIAL
RADIO
Even award show judges wanted to say #adiosamigo, by honoring this radio spot with a Bronze Lion at Cannes and a Gold Pencil at the One Show.
But this was bigger than just video content. To pay tribute to the man, we created the first ever Rolling Stone cover takeover.
OOH
THE COVETED COLLECTION
The man may be gone. But he left behind a treasure trove of treasures. So we created a way for people to get something to remember him by: we auctioned off and created a sweepstakes for his most prized possessions. The very ones people saw in commercials. Complete with Certificate of Interestingness.
