ALLERGIES DON’T HAVE TO BE SCARY

The insight was refreshingly simple: for those with allergies, even the smallest flower can seem terrifying. While freelancing for FCB NY, I helped bring these monsters to life in both broadcast and in social. Flonase improved market share. FCB won an Effie. I got to work with a lot of great people. Win-win-win.

social

Allergy sufferers often worry about the arrival of allergy season, so we used pre-roll on social to help them prepare.